The Gorilla Glue Company, a family owned and operated local business that was recently selected as a Top Place to Work for 2011, is seeking a hard working and reliable employee to join the Gorilla family as a Marketing Coordinator.
A good salary, a comprehensive benefits package, and a fun and positive environment make The Gorilla Glue Company a great place to work. To get a better idea of what the culture is here at Gorilla Glue and to see if it is the right place for you, check out our Facebook page.
Summary Description
The role of the Marketing Coordinator is to coordinate, manage and support a variety of critical marketing activities that build strong brand awareness, support Gorilla Glue’s and O’Keeffe’s brand position in the marketplace and help launch initiatives that support our growth strategies. The Marketing Coordinator will work closely with the Marketing and Sales team to assist in developing new programs to reach both the retailer and their shopper. The Marketing Coordinator with also work with management and outside firms to develop online, public relations and influencer group strategies and manage plans to build strong programs. This position will also play a large role in assisting the marketing team for implementation of the company’s marketing initiatives, including; packaging, promotions, merchandising, public relations, online objectives, consumer research and more. span>
Duties
-Work with the marketing team to manage Gorilla and O’Keeffe’s advocate program-programs designed to target niche consumer groups that we can build a relationship with. The program will require development, implementation and management (tracking, monitoring, adjusting program as necessary).
-Assist public relations team by monitoring press mentions, monitoring and updating social media networks, and preparing and fulfilling product give-a-ways.
-Coordinate packaging changes, communicating with Marketing, Design and Operation departments through implementation.
-Support competitive research needs and analysis and that help define marketing approaches and strategy.
-Develop copy and content for consumer and retailer collateral.
-Assist web agency in project implementation.
-Coordinate an annual promotional calendar.
-Support event and tradeshow activities.
-Evaluate marketing projects and manage expenses to a budget.
-Be accountable for driving plans through to implementation.
-Support team on projects as needed: advertising, website management, store walks, and more.
-Other duties assigned by management.
Qualifications:
Education:
- BS required.
SPECIFIC SKILLS:
- Strong team-work; able to effectively participate and motivate others working within a team environment
- Excellent written and oral communication skills; able to present to all levels within the organization as well as customers.
- Demonstrates the ability to be analytical and creative when needed
-Should be goal oriented, confident, outgoing, able to work well under pressure and succeed within a competitive environment.
- Experience with retail and/or mass merchandising distribution channels, hardware and home centers a plus
- Proficient in the use of Microsoft office (Word, Excel, and PowerPoint)
- 2-4 years marketing experience
Travel Required: Minimal
Company Values:
· Must adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.
o Have fun, be passionate and show it!
o Act with integrity and respect in all relationships.
o Communicate Openly & Appreciate the effort of others
o Embrace knowledge, growth and change
o Strive for excellence in what we do everyday!
Physical Demands:
· While performing the duties of this job, the employee is frequently required to stoop, reach, stand, walk, lift, pull, push, grasp, talk, hear, see and use repetitive motions. While performing the duties of this job, the employee may frequently lift and or move up to 50 pounds of material, boxes, etc. Specific vision abilities required by this job include close vision such as reading handwritten and or typed material and must have the ability to focus.